Coca-Cola/ REBRANDING

This rebranding concept for Coca-Cola centers around refreshing a classic while staying true to its roots. The goal was to modernize the iconic brand by streamlining elements like color, typography, and graphics for a cleaner, more contemporary look. I retained Coca-Cola’s signature red but introduced subtler accents to add depth, keeping the brand instantly recognizable. Every design choice was about balancing tradition with innovation—creating a fresh aesthetic that respects Coca-Cola’s legacy and makes it feel relevant to today’s audience.

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