FYNDERS KEEPERS / BRAND IDENTITY / LOGO DESIGN

Designing for Fynders Keepers was all about embracing a retro, thrift shop vibe with a modern twist. Inspired by vintage signage, the logo captures the playful spirit of treasure hunting in thrift stores. The neon-style lettering and bold shapes create a standout look, making the brand instantly recognizable. The color palette of soft pastels and rich green ties into the brand’s nostalgic yet fresh identity, while the secondary logos and brand marks reinforce its quirky, fun nature. Fynders Keepers’ branding is a perfect nod to the past with a dash of modern charm, reflecting the joy of discovering hidden gems.