WILD CHAI - BRAND IDENTITY

For Wild Chai, the client had a clear vision from the start: a brand identity that would feel authentic, vibrant, and rooted in the essence of chai culture. I leaned into warm, earthy tones and organic textures to bring their concept to life, reflecting the drink’s rich origins and spices. The logo and typography were crafted to embody both the boldness and warmth of chai, making the brand approachable yet memorable. Every design choice stays true to the client’s direction, creating a brand that resonates with tea enthusiasts and stands out with its lively, grounded energy.

"Thank you so much for all the hard work and going back and fourth to finalize this. We really appreciate you so much Dipti - we can’t even put it into words! You are by far the best person we have EVER worked with. Cannot commend you enough.

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